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Senior Lead Marketing Database Analyst
Location:
Remote, OR
Description:
About Lumen Lumen connects the world. We are igniting business growth by connecting people, data and applications : quickly, securely, and effortlessly. Together, we are building a culture and company from the people up : committed to teamwork, trust and transparency. People power progress. Lumen's commitment to workplace inclusion and employee support shines bright. We've made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we're the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index. We're looking for top:tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future. The RoleThe Senior Lead Marketing Database Analyst will create targeting to support our priority campaigns and initiatives across for our enterprise channels and marketing programs. Using their experience to work across scrum agile teams to gather input and translate that into an ideal customer profile; query databases to analyze internally and externally derived information sources to establish data centric rational for customer insight and targeting lists. This role is critical to the success of our campaigns and initiatives in targeting across a variety of marketing tactics and sales:driven customer engagements. The Main Responsibilities:Experienced B2B marketer, preferably with technology products or services (IT, cloud, services, hardware, etc).:Demonstrable experience dealing with market segmentation, data sourcing, and analysis.:Basic SQL knowledge/experience; demonstratable experience working with MySQL (or like tool); preferred experience using Alteryx (GUI tool for data sourcing and blending) : this position will be working daily with Oracle data tables and relational database such as SalesForce for internal or first party data, as well as second party data such as ABM/ABX signals, and third:party data such as Dun and Bradstreet data.:Position will focus on the development of targeting, data sourcing and data blending to identify the appropriate targets for marketing campaigns and programs (includes both marketing and sales initiatives) and providing those target lists to various stakeholders across marketing and sales or customer success teams.:Candidate will need to be initiative:taking in collaborating with a matrixed team to align against a campaign's Ideal Customer Profile and create appropriate targeting across a range of firmographic, technographic, and channel requirements. Understanding of different data tables and available data to blend for improved targeting is key to successful targeting.:Elevated level of experience dealing with relational databases and big data sets; extensive experience dealing with Excel pivot tables, and the ability to communicate complex data blending and target characteristics to a matrixed team that may not have experience with relational databases or pivot tables. What We Look For in a Candidate:8+ years of working experience preferred in relevant B2B marketing field.:Bachelor's or Master's degree in marketing, business, or a related field.:Creative thinking and a passion for innovation in marketing, database marketing and data:driven insights:Strong analytical skills with the ability to interpret data, extract insights, and make data:driven decisions.:Excellent communication and people skills to collaborate effectively with cross:functional teams and senior stakeholders.:Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.:Strong collaborator with an ability to plan, influence and execute in a highly matrixed environment.:Ability to
Posted:
May 1 on Tip Top Job
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More About this Listing: Senior Lead Marketing Database Analyst
Senior Lead Marketing Database Analyst is a Technology Database Analyst Job located in Remote OR. Find other listings like Senior Lead Marketing Database Analyst by searching Oodle for Technology Database Analyst Jobs.
Senior Lead Marketing Database Analyst is a Technology Database Analyst Job located in Remote OR. Find other listings like Senior Lead Marketing Database Analyst by searching Oodle for Technology Database Analyst Jobs.